Seth is creating a buzz. He took his newest book Linchpin, and launched in a new way using the internet as his primary method…Al and I were lucky enough to travel to NYC for his official launch earlier this week, and had advance copies pretty early. It’s a must read, you can check out what “>HubSpot has to say…

Here are some thoughts from Seth on the Web 2.0 tour…

Watch for this book to make waves!

Seth Godin, as always, is on track.

Click here for Random Rules for Ideas Worth Spreading

His talks are worth watching! We enjoyed an incredible day with Seth in New York City in January, and want to share this with you today. Enjoy!

Gary Vaynerchuk of Wine Library, Springfield, NJ and Seth Godin in NYC  Amazing people we are privileged to know!

What are you doing to stand out and be noticed? Change your business title, record a new outgoing voicemail message, and put your photo on your business cards. What else will help you to be noticed rather than a “business conformist?”

Check out what Seth has to say on the topic. Couldn’t have put it better myself.

Seth Godin is promoting a new ebook and it’s worth sharing. We’ve found that everything Seth touches has the ability to inspire, clarify and energize just about anything.

Here are more than seventy big thinkers, each sharing an idea for you to think about as we head into the new year. From bestselling author Elizabeth Gilbert to brilliant tech thinker Kevin Kelly, from publisher Tim O’Reilly to radio host Dave Ramsey, there are some important people riffing about important ideas here. The ebook includes Tom Peters, Jackie Huba and Jason Fried, along with Gina Trapani, Bill Taylor and Alan Webber.

Here’s the deal: it’s free. Download it here. Or from any of the many sites around the web that are posting it with insightful commentary. Tweet it, email it, post it on your own site. I think it might be fun to make up your own riff and post it on your blog or online profile as well. It’s a good exercise. Can we get this in the hands of 5 million people? You can find an easy to use version on Scribd as well. Please share.

Have fun. Here’s to a year with ideas even bigger than these.

The reason social media is so difficult for most organizations

It’s a process, not an event.

Dating is a process. So is losing weight, being a public company and building a brand.

On the other hand, putting up a trade show booth is an event. So are going public and having surgery.

Events are easier to manage, pay for and get excited about. Processes build results for the long haul.

Well said. It is a process, takes time, and strategy. There is much to understand, and even somethings you don’t need to understand up front, you just need to practice. You can try things in social media, see what works, make changes, and revise your plan. The most important part is to be actively doing something. Don’t just watch from the sidelines and poke it with a stick. That won’t get you anywhere.

I enjoyed this and thought I would pass it on to you. To subscribe to Seth’s posts, visit www.sethgodin.com

This is a video of about two years old, still worth watching!

We recommend that you visit Seth Godin’s website

Seth Godin is the bestselling author of ten books. He writes about marketing, the spread of ideas and managing both customers and employees with respect.

Our personal favorite books written by Seth are Tribes and All Marketers Tell Stories. He’s got a clear and concise way of sharing information, putting it all into perspective.

Tribes are truly becoming a buzz word, thanks to Seth Godin. What is involved with a tribe? A message, a group of people looking to be a part of something bigger than themselves. People become part of tribes, often without doing it on purpose. People seek ways to be connected to and relate to one another.  A group of positive forward focused individuals who are drawn to the InSights Community have become a tribe of their own making. There are often leaders that find themselves with the ability to make a difference, but a leader is not appointed, they are chosen. If the message does not resonate, they cannot lead. What tribes are you a part of?

Some related links:

Download the Tribes audio book here for free

TED Interview: Tribes Author Says People, Not Ads Build Social Networks (Wired Blogs)

Seth’s Blog

I just read an incredibly awesome book by Seth Godin, Tribes. I read this in about 50 minutes. Cover to cover. Yes, a bit of speed reading was involved. Did this all when I was walking 4.0mph on the treadmill at the gym. Walking at the gym is usually a pretty boring time for me, unless I plug in my headphones and watch TV. I picked up Tribes today and started to read. And then read more. And finally couldn’t put it down. Turns out it is a pretty good way to pass the time at the gym, and easy to hold on to. The book’s not that thick.

Tribes deals with leadership, creativity, new ideas, and the willingness to get it wrong some times.  On page 119 Godin talks about getting people to come along with your idea. You will not get the leaders of the other side of the opinion to join you. You need to find the seekers. I think that’s just what we’ve found at InSights…the seekers. We want people to hang around who are looking for more, challenging what is, and challenging us in thoughts and opinions. We also want positive people who are open to change and new directions. Wanting all of this has produced it. From day one, Al and I have had faith that what we were doing people would want and need. Faith. That’s it. No plan, no scheme, no 400 page business plan outlining how to get it done. Faith.

Read the book. On Faith. Let me know if you are as encouraged as I am.