We recommend that you visit Seth Godin’s website
Seth Godin is the bestselling author of ten books. He writes about marketing, the spread of ideas and managing both customers and employees with respect.
Our personal favorite books written by Seth are Tribes and All Marketers Tell Stories. He’s got a clear and concise way of sharing information, putting it all into perspective.
Tribes are truly becoming a buzz word, thanks to Seth Godin. What is involved with a tribe? A message, a group of people looking to be a part of something bigger than themselves. People become part of tribes, often without doing it on purpose. People seek ways to be connected to and relate to one another. A group of positive forward focused individuals who are drawn to the InSights Community have become a tribe of their own making. There are often leaders that find themselves with the ability to make a difference, but a leader is not appointed, they are chosen. If the message does not resonate, they cannot lead. What tribes are you a part of?
Some related links:
Download the Tribes audio book here for free
TED Interview: Tribes Author Says People, Not Ads Build Social Networks (Wired Blogs)
I just read an incredibly awesome book by Seth Godin, Tribes. I read this in about 50 minutes. Cover to cover. Yes, a bit of speed reading was involved. Did this all when I was walking 4.0mph on the treadmill at the gym. Walking at the gym is usually a pretty boring time for me, unless I plug in my headphones and watch TV. I picked up Tribes today and started to read. And then read more. And finally couldn’t put it down. Turns out it is a pretty good way to pass the time at the gym, and easy to hold on to. The book’s not that thick.
Tribes deals with leadership, creativity, new ideas, and the willingness to get it wrong some times. On page 119 Godin talks about getting people to come along with your idea. You will not get the leaders of the other side of the opinion to join you. You need to find the seekers. I think that’s just what we’ve found at InSights…the seekers. We want people to hang around who are looking for more, challenging what is, and challenging us in thoughts and opinions. We also want positive people who are open to change and new directions. Wanting all of this has produced it. From day one, Al and I have had faith that what we were doing people would want and need. Faith. That’s it. No plan, no scheme, no 400 page business plan outlining how to get it done. Faith.
Read the book. On Faith. Let me know if you are as encouraged as I am.