InSights Group

We are doing company launches, brand management, running companies, and in general trying to keep up with you in changing the world!

Do you use Twellow as the Twitter white pages?

Here are a few helpful links:

 Do you use Twellow as the Twitter white pages?

Dear Twellow User,

Apart from our weekly newsletter, our quality Twitter user directory Twellow offers other ways that you can use to help you stay up to date with what is happening relating to our service. For your convenience, I have provided links to our other notification services below.

Our Twitter Page – Be sure to follow @twellow to your Twitter feed so that you can stay up to date with Twellow via Twitter. You can even retweet Twitter notifications and newly added category additions to let your other Twitter friends know about Twellow.

Our Facebook Page – You can now “Like” Twellow on Facebook. By liking our Twellow Facebook page, you will be able to view and comment on Twellow’s recent happenings in your News Feed, such as Twellow-related discussions and newly created categories.

Our Twellow Blog – Into blogs? Twellow has one! Any new or updated features on Twellow will be published here. Our blog also includes an RSS feed if you would like to add it to your RSS reader.

These are great ways to keep up and interact with Twellow!

Cheers,
The Twellow Team

p.s. Don’t forget to “Like” us on Twellow’s Facebook Page!

What’s the better choice of social media sites to spend my time on?

 Whats the better choice of social media sites to spend my time on?It depends on where your customers are. Each social media platform has it’s strongest attributes, and it attracts people who enjoy the interface. If you are dealing with B2B contacts, Facebook, LinkedIn and Twitter are great. They will each let you interface with your customer as well.

If you start your social media strategy on a blog platform, (we recommend wordpress), you can hit publish and automate your posts to all of your social media sites. You can choose to spend time interacting on the ones you like, and still have your message in front of the people who like each of the sites.

You can also find out some information about the demographics of each of the sites. What is the age of the average user? Using the Facebook ads system you can find how how many men vs women are within a radius of a zipcode and craft messages specifically to those users. It would make sense to create a strategy, considering who your target customer is, and who the bridges to those customers will be. That can help you determine what sites may need some more of your attention.

Who is your customer, and what is your favorite site to interact with them?

Engage your audience on Twitter

 Engage your audience on TwitterOn Twitter

  1. Be concise, and save room for the RT to take place “RT @[your handle] “
  2. 120 Characters is a good length to allow for the space to RT
  3. Use keywords without being overly technical in your tweets
  4. When you have loyal followers, ask for RT’s and Comments!
  5. Tweet with full words, maybe I don’t know what the abbreviation is, so the content will be lost on me
  6. Tweet at the right time to engage your audience – mid morning for business posts, evenings/weekends for inspiration and entertainment based posts
  7. If applicable, use words like insights, analysis, and opinion. Posts with these words get more views and links.
  8. Write to your audience, and run it through the you/me filter
  9. People love bullet lists of information, 10 tips to a better…5 steps to…
  10. Add your commentary to posts you RT, “awesome, check it out” or “You will want to read this!”

Will you be on Facebook or Twitter during the Superbowl?

With social media the way we communicate, it’s going to be huge real estate for ads that play during the game.

Here’s a preview of some of the ads, and a discussion on the Today Show with Sally Hogshead:

Sally Hogshead on the Today Show with a peek at the SuperBowl commercials. Way to go!
today.msnbc.msn.com
This video has been up on YouTube for 2 days:

Volkswagen Commercial: The Force

The spot features a pint-sized Darth Vader who uses the Force when he discovers the all-new 2012 Passat in the driveway. It leverages humor and

by volkswagen | 2 days ago | 4,667,323 views

Setting New Year Intentions? Can we help you get a handle on your social media?

Self Paced Social Media Coaching with the InSights Group

Have you been struggling to wrap your head around social media? Do you see other people building a business on Facebook and wonder how they do it? Have you tried to learn social media by studying, reading and trial and error?

The good news is, it doesn’t have to be hard, overwhelming or time consuming! Our winning self study training and coaching program for social media is designed for busy people who need to learn it, do it, and see real results. The businesses and individuals we have enrolled are absolutely raving about it.

Artemenko Plogo Dark Shirt2 300x258 Setting New Year Intentions? Can we help you get a handle on your social media?After spending hundreds of hours and countless thousands of dollars over three decades of dentistry trying to ethically market my practice, the “experts” with their marketing “formulas” were both unsuccessful and artificial.

Allan and Sandi offer a logical, yet revolutionary approach for promoting your
practice with integrity and unique personalization. Their concepts give you the
opportunity to present your authentic personality and services to a virtually limitless
audience, giving those in your community a true opportunity to beat a path to
your door.”

What makes this approach different?

We’ve broken down social media training into weekly email lessons that include:

  • Information —  real insights from real social media experts
  • Action items —  with full instructions so you can quickly do them yourself
  • Accountability —  the missing link in so many “self study” courses
  • Live coaching — real social media experts at InSights Group

The weekly lessons are a combination of audio, video and written information, with tutorial-style examples. The action items are designed to get you working in social media quickly, and the accountability items give you that extra push so many busy people need to keep going. Direct feedback and personal coaching from your social coach helps you tie it all together and build a greater understanding of how social marketing drives today’s business engine.

Take a peek at one of our lessons, to get a better idea of what you’ll get:

Week 1: Social Media Getting Started

Week 5: Lesson 5: Facebook

At InSights Group, we use social media all day every day. We understand it’s a bit overwhelming at times for people who have full time day jobs — or full time businesses — to figure out how to maximize time and results. This system helps to simplify the process, and get your social media efforts focused.

It’s a great place to start building a foundation for the rest of your marketing efforts, and we’d love to get you started right away!

betsy business card 2 300x178 Setting New Year Intentions? Can we help you get a handle on your social media?Meet one of our successful program graduates, Betsy Rackliffe

I use social media. I use Facebook and Twitter to market my company and to keep at time-of-mind-awareness. I use it to build my confidence and InSights program was the first thing I did, even with in the first week, when I opened my company. Sandi and Al are my business coaches; and the InSights community is my cheerleader. I have gone from a shy, self-sabotaging, want-to-be designer to the confident smiling eclectic designer.  My name is becoming known in the area and my calendar is full. I am creating retail spaces, home offices, staging homes and warming up homes every day.

I have created a website based around a blog that showcases my interior design work, my design ideas, and other professionals I recommend for your home. Having the site has changed how I think about my projects. I think of them as ways to promote my business; “How can I use this project to showcase what I do?”

How much time is involved?

Expect to spend about an hour a week on the lesson and the action items – this is focused time actually engaging in social media, vs. trying to find out what you need to know. Learn it, then take immediate action. We’ve made it simple.

Start right now building a foundation for the rest of your marketing efforts. As a successful business owner or entrepreneur, you deserve the personal attention and expert training advice that will move your marketing efforts forward. Get individualized, expert coaching that helps you achieve your goals whether they are new client acquisition, an increase in bottom line revenue, or recognition in your local community.

Weekly Self Study Coaching Lessons {SM 100}

The self study online coaching program includes a weekly introduction to a new concept, online tutorials to demonstrate the concept, an action item or two to complete, and email follow up for your questions. You also have ongoing online access to a resource room full of on demand training information.

Here’s what we ask from you…

This is the important part. Online coaching is a two-way street. Just as we provide the training plan, we expect you to provide the feedback that will allow us to help you best. Throughout the program, we expect (and rely upon) consistent feedback.

Let us know the results of each training session, action items that you have completed, and questions you may have. This allows us to make any necessary adjustments to the trainings we provide, based on what you need. Each client we work with is unique; you’ll tackle each of the stages of social media at your own pace. Our program is continuously modified based on your feedback and with the results of each training, so it is your responsibility to keep us updated on how the training is going.

Unlike other coaching programs, we don’t limit the number of phone calls or e-mails from our clients. We wholeheartedly welcome and encourage your feedback as often as necessary, especially in the early part of the training schedule. Ask all your questions. Let us know how things are going – both for you and your team. We rely on your feedback to keep your program on the fast track to success.

Payment Options

Your coaching program may be purchased via credit card through PayPal (below), Monthly Coaching Agreement, or via phone consultation to 810-623-5839.

Subscribe today.

With our weekly self study online coaching program, you receive an email once a week with an introduction to a new concept, online tutorial that can come in written, audio, video or recorded lesson format, an action item or two for your to complete, and email follow up for your questions. You also have ongoing online access to a resource room full of on demand training information – and many other bonus recordings, trainings and CD’s are a part of the program. There are 52 lessons set up for your first year – stay on the program as long as you’d like. The content will continue to grow and change as social media does, so you’ll always have the best advantage!

Coaching Options
pixel Setting New Year Intentions? Can we help you get a handle on your social media?

SM 100 – Social Media Coaching Program

Online Coaching with the InSights Group

We have an awesome self study training program for social media. The businesses and individuals we have enrolled are absolutely raving about it.

What we have done is broken down social media training into weekly lessons that are emailed to you. Each lesson has a welcome, the lesson which comes in audio, video, sometimes written, and with tutorial type examples. Then there are action items for you to complete and accountability items. This system is proving very effective to help people get their efforts focused. We (InSights Group) use social media all day every day. It’s a bit overwhelming at times for people who have full time day jobs- or full time businesses to figure out how to maximize time and results. This system helps to simplify the process.

You can expect to spend about an hour a week on the lesson and to do items – this is focused time vs. trying to find out what you need to know – learn it, and then take action. We’ve made it simple.

It’s a great place to start building a foundation for the rest of your marketing efforts. Let us know if you’d like to get started right away!

Tools%20for%20Success%20Logo SM 100   Social Media Coaching ProgramAs a successful business owner or entrepreneur, you deserve the personal attention and expert training advice that will help you move your marketing efforts forward. Our goal is to provide individualized, expert coaching that helps you achieve your goals whether they are new client acquisition, an increase in bottom line revenue, or recognition in your local community.

Weekly Self Study Coaching Lessons {SM 100}

With our weekly self study online coaching program, you receive an email once a week with an introduction to a new concept, online tutorial that can come in written, audio, video or recorded lesson format, an action item or two for your to complete, and email follow up for your questions. You also have ongoing online access to a resource room full of on demand training information.

Coaching Options
pixel SM 100   Social Media Coaching Program

Your Part

goal setting activities SM 100   Social Media Coaching ProgramThis is the important part. Online coaching is a two-way street. Just as we provide the training plan, we expect you to provide the feedback that will allow us to help you best. Throughout the program, we expect (and rely upon) consistent feedback.

Let us know the results of each training session, action items that you have completed, and questions you may have. This allows us to make any necessary adjustments to the trainings we provide, based on what you need. Each dental practice we work with is unique, and you are able to handle each of the stages of social media at your own pace. Our program is modified continually based on your feedback and with the results of each training so it is your responsibility to keep us updated on how the training is going.

Unlike other coaching programs, we don’t limit the number of phone calls or e-mails from our clients. We wholeheartedly welcome and encourage your feedback as often as necessary, especially in the early part of the training schedule. Ask all your questions. Let us know how things are going – both for you and your team. We rely on your feedback to keep your program on the fast track to success.

Payment Options

 SM 100   Social Media Coaching ProgramYour coaching program may be purchased via credit card through PayPal (above), Monthly Coaching Agreement, or via phone consultation to 810-623-5839.

Subscribe today.

Subscribe today to get your personal coaching started. You will see results with a strategic, organized social media campaign that we will help you build. 100% Satisfaction Guaranteed. Welcome aboard!

Reasons your company should blog…even if nobody reads it…

We’ve been telling our clients for quite a while now that a blog is a must have in a company’s marketing mix. There are reasons, fresh content, Google likes it, sometimes you’ll hit on something a customer or client wants to see, when you automate Facebook and Twitter will get a link back to your site, blogging helps you clarify your message (with yourself) and I could go on and on.

Here’s another list of 10 reasons why your company should blog.
So my question to you is: are you?

How many hours a week would I need to spend…

to keep my business Facebook and Twitter site up and fresh?

I would try to touch each of these sites at least daily, if not several times a day. You want to start with blogging, which can automatically update each of the sites.

Check in with your profile. Update events that you will be attending. Share thoughts of things that you have done today. You can update via your cell phone while you are out and on the road.

The best part of social media is that you can decide when to check in and which sites. The rest can be working for you even when you are not there. What time of day and day of the week should you be most active? It depends on who your audience is, and who needs to see your updates. Let us know if we can help you strategize on what will be best for you, and how much time you should be spending on social media.