| Fewer words is better than more words.
E. B. White wrote in “Elements of Style”: “Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should contain no unnecessary lines and a machine no unnecessary parts.” This applies to any written work, whether a brochure, a white paper, an article, a blog post or website content. Don’t use TMW (Too Many Words)! |
InSights Group
We are doing company launches, brand management, running companies, and in general trying to keep up with you in changing the world!
